http://mediacongress.ru/index.php/en/the-commonwealth/the-blog-of-the-commonwealth/141-gingers

Gingers, they tell us, are stupid, ugly or degenerate. It's a recessive gene so by extension we are mutants in the bad sense. Not in the mutant hero, super-powered, X-men style mutants. If we could do that stuff no one would mess with us. All we can do is look great and reflect the sun with our porcelain skin», Kieran is argueing.
Being a red-haired himself, the author of the project was always interested in asking what is
so special, or not, about being ginger in Scotland today. 
In 2014, he embarked on the series of portraits depicting red-haired people in Scotland where it
is a cliche of national identity.